The Bradley Effect

I have never heard about that before but I think it is an important issue that needs to be discussed. The Bradley effect is well explained here:
" The Bradley effect, less commonly called the Wilder effect, is a proposed explanation for observed discrepancies between voter opinion polls and election outcomes in some US government elections where a white candidate and a non-white candidate run against each other. The effect refers to a supposed tendency on the part of some voters to tell pollsters that they are undecided or likely to vote for a black candidate, and yet, on election day, vote for his or her white opponent. It was named for Tom Bradley, an African-American who lost the 1982 California governor’s race despite being ahead in voter polls going into the elections ".

In my eyes this effect was really important during the 2008 presidential race. People feared that Obama only got good polls because he was a black man. I understand that lots of people would like to say they will vote for a black person just because not to be seen as a racist. Especially because the US have a bad history with the black slaves. However, I think that our times should not talk about races but about the ability of a presidential candidate, whether black or white. The same could be said because of Hilary Clinton as a female candidate. People would say they vote for her because she is a woman and they want to be seen as a open person that is for equality when it comes to men and women in politics. For me the only important thing to about is the political part and it does not matter if the person is black or white or a woman or a man. People should not pay that much attention to things like the Bradley-Effect, they should instead decide because of their personal feelings and preference.